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Management Principles

Company Motto "Harmony of People"

Management Principles

We will provide to humanity electrothermal application products that replace fire, something that is an absolute necessity. Our motto shall be "even more assured products," and we will strive to manufacture in its purest form. Placing an importance on people and being kind to the environment, we will create an abundance of values and richness in culture. We will work to ensure the stability of the lives of people throughout the world, and through our own happiness and the happiness of those that use our products we will contribute to a society that seeks "an even more 'SURE' tomorrow."

Vision for 10 Years from Now

We must be a company in which our customers think: "Wonderful, well done, so easy to use, I'm happy, this is fun, I love it, I'm so lucky" when using our products.

We must also have a corporate culture in which all employees make earnest efforts of their own accord, increase value together, become professionals, and be able to think: "Wonderful, well done, I'm happy, this is fun, I love it, I'm so lucky" towards customers, fellow workers and the company.
Professionals never give up, they continue to improve, better and reform things- and they always continue to leave behind results.

Professionals also teach difficult topics simply, they take that which is simple to a deep level, they spread information on deep things widely, and they continue doing things widely for a long time.